How PR Pros Can Use Skribe Before, During, and After Their Next Event
Whether you're planning a product launch, a leadership keynote, an investor day, or an industry panel, events are one of the most powerful moments in a PR calendar. But maximizing their media value isn't just about the day-of—it’s about what happens before, during, and after.
This is where Skribe becomes your unfair advantage.
From building your media list to tracking coverage and sharing real-time insights with stakeholders, Skribe helps PR pros stay organized, responsive, and impactful—without juggling six tools or waiting on manual reports.
Here’s how you can use Skribe to turn your next event into a media moment that lasts long after the lights go out.
Before the Event: Set the Stage for Coverage
1. Build a Hyper-Relevant Media List
Start with Skribe’s verified journalist database, filtered by beat, publication type, region, and language. Whether you're inviting business reporters or hyperlocal outlets, Skribe helps you discover the right contacts fast—no outdated spreadsheets, no guesswork.
2. Pitch with Personalization
Use Skribe’s campaign builder to craft personalized, timely invites or embargoed pitches. Easily segment your outreach for exclusives, media briefings, or one-on-one interviews—and track who’s engaging in real-time.
3. Share a Smart Pre-Event Press Release
Draft and distribute your pre-event press release directly via Skribe through ANI, PTI, UNI, or IANS. Get guaranteed reach across major Indian publications with zero dependency on external PR wires.
4. Align Internally with Team Collaboration
Need to keep internal teams in the loop? Skribe’s shared dashboards allow agencies, PR leads, and CXOs to see live updates, media lists, and pitch progress—all in one place.
During the Event: Stay on Top of the Narrative
1. Monitor Live Media Mentions
As journalists begin to post, Skribe’s real-time media monitoring kicks in—tracking your coverage across online, print, and broadcast sources. See mentions as they happen, tagged with sentiment, region, tone, and outlet quality.
2. Track Speaker Mentions
If your event includes top executives, influencers, or panelists, Skribe automatically identifies and groups coverage by person or topic—so you know who’s driving conversation and what’s getting picked up.
3. Support Spokespeople On the Fly
As the event unfolds, use Skribe to stay on top of live media reactions and sentiment. If messaging needs to shift or a quote needs amplification, your team has the data to make real-time decisions with confidence.
After the Event: Show Impact, Not Just Attendance
1. Send a Post-Event Press Release
Wrap up the event with a smart, concise press release summarizing key takeaways, media highlights, or next steps—and distribute it instantly via Skribe’s integrated newswire system. Get guaranteed earned and paid visibility with no delays.
2. Track Share of Voice and Sentiment
Use Skribe’s Media Impact Score to quantify coverage quality, not just volume. Automatically see how your event performed on sentiment, themes, reach, publication tiers, and more—without building a report from scratch.
3. Generate Custom Reports for Stakeholders
With one click, create customized, visual reports for your leadership, comms head, or marketing team. Whether it’s for an investor update or review, Skribe helps you deliver clear, visual media impact dashboards in minutes.
4. Build Long-Term Media Relationships
Track who covered you, what they wrote, and how they responded to your pitch. Skribe lets you tag journalist preferences and responses—so the next time you’re pitching, you already know what works.
The Bottom Line
PR pros know that events can either be a media blip—or a media breakthrough. The difference lies in preparation, coordination, and follow-through.
Skribe is the only PR platform in India that brings together media discovery, outreach, live monitoring, press release distribution, and analytics in one place. No switching tools. No waiting on manual reports. No missed opportunities.
If you're planning a high-stakes event this quarter—whether for your CEO, product team, or brand campaign—Skribe helps you turn that event into a lasting PR win.
👉 Want to see how Skribe fits into your next event plan?
Good or bad, we'd love to hear your thoughts. Find us on Twitter @Skribe
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