7 Press Release Types Every Brand Should Master (with Examples)
At Skribe, we often get asked, “What kind of news deserves a press release?” The answer is — more than you think. A well-crafted press release isn’t just about product launches; it's a versatile tool for shaping brand perception, building credibility, and sparking media interest.
Whether you're announcing a new hire or showcasing your sustainability efforts, here are seven essential types of press releases every communication pro should have in their toolkit — along with real-world examples to inspire your next one.
1. The Growth Move: Acquisitions, Expansions, and Partnerships
When your company is scaling — through mergers, new partnerships, market expansions, or funding rounds — it's newsworthy. Growth-focused press releases help you build investor confidence, attract talent, and position your brand as a serious player.
Pro tip: Always include the 'why it matters' — for customers, employees, or the industry.
Example: Fifty 1 Labs, Inc. Announces Major Strategic Advancements and Shareholder Updates
2. People-Centric: New Hires, Promotions, and Leadership Moves
People shape companies — and journalists know that leadership changes often signal strategic shifts. Whether it’s a high-profile hire, a board appointment, or a long-serving executive stepping down, a personnel press release can reinforce credibility and direction.
Pro tip: Include strong bios and quotes from both the executive and leadership team to humanize the announcement.
Example: ImpediMed Appoints Google Financial Executive Fiona Bones to Board of Directors
3. The Impact Story: Charity, CSR & ESG Announcements
Today’s audiences want to see what a brand stands for. If your company is involved in sustainability initiatives, social good projects, or corporate philanthropy, these make excellent stories for the press.
Pro tip: Focus on real impact — use stats, human interest angles, and outcomes instead of just intentions.
4. Product & Feature Announcements: Launches and Upgrades
A classic — and still one of the most effective formats. New products, features, or services are ideal for generating media coverage, building anticipation, and driving conversions. The key is to frame your product as a solution to a real problem.
Pro tip: Include multimedia assets like screenshots or demo links, and quotes from your product or CXO team.
Example: The Most Technically Advanced Email Signature Software Rocketseed Has Ever Developed
5. Event-Focused: Previews, Live Updates, and Recaps
Whether you’re hosting a launch event, conference, or community initiative, an event press release can help drive attendance, attract media presence, and increase post-event visibility. You can publish before, during, and after the event — each with a different angle.
Pro tip: Lead with the hook — why should anyone care about this event right now?
Example: Hyundai and Lurie Children's Host Car Seat Safety Check Event
6. Thought Leadership: Original Research & Industry Reports
One of the most underused — but powerful — press release formats. If your company conducts original research or industry surveys, a data-led press release can position you as a go-to source of insight and expertise.
Pro tip: Use infographics or stat visualizations to boost pick-up, and link to a detailed report for credibility.
7. Awards, Wins & Third-Party Validation
When your company personally earns an award, certification, or special recognition, don’t shy away from sharing it. Awards build social proof, increase trust, and show that your work is being acknowledged by others.
Pro tip: Go beyond “we’re honored” — explain what the award stands for and what it means for your team or customers.
Example: Inland Empire Health Plan Certified a Great Place to Work for Fourth Year in a Row
Final Word: It's Not Just What You Announce — It’s How
Each press release type serves a different strategic goal. But what they all have in common is the opportunity to shape your brand narrative and reach the right audience at the right time.
At Skribe, we help you go beyond templates. From targeting the right journalists to tracking sentiment and outlet impact, Skribe ensures your news doesn’t just go out — it lands where it matters.
Want your next press release to drive real results? Book a free demo with Skribe.
Good or bad, we'd love to hear your thoughts. Find us on Twitter @Skribe
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