7 Must-Listen Podcasts Every PR and Communications Pro Should Tune Into
In a world where the media landscape shifts by the hour and journalist inboxes are more crowded than ever, staying informed isn’t just helpful — it’s essential. Whether you’re crafting the perfect pitch or analyzing how stories gain traction, understanding how journalists think, what trends are shaping the newsroom, and where communication is headed can give you a real edge.
At Skribe, we’re big believers in sharpening your media instincts. That’s why we’ve curated a fresh list of seven podcasts every modern PR and communications professional should be listening to. These aren’t just entertaining — they’re insightful, deeply practical, and a few steps ahead of where the industry is going.
1. The Kicker – For the Tough Conversations in Journalism
Created by the Columbia Journalism Review, The Kicker goes deep into the editorial trenches. Expect rigorous discussions on accountability, media ethics, newsroom dynamics, and global press challenges — all delivered with the intellectual rigor you'd expect from CJR.
2. Media Voices – For Publishing Meets Platform
Hosted by three media-savvy journalists, Media Voices unpacks the evolving intersection between publishing, platforms, and profit models. With guests from The Times, Time, Wired, Facebook, and Google, it dives into how editorial strategy and monetization really work — perfect for understanding the business side of the media industry.
3. It’s All Journalism – For Real-World Reporting Insights
This podcast is like a newsroom tour, minus the NDA. It’s All Journalism features candid conversations with working reporters about how stories are found, shaped, and published in today’s digital environment. Bonus: it’s approachable, digestible, and packed with lessons for anyone trying to break through to journalists.
4. On The Media – For Media, Politics & The Narratives We Miss
WNYC’s award-winning show On The Media doesn’t just report the news — it dissects the very systems that shape public perception. With sharp commentary on media manipulation, free speech, and political bias, this show challenges conventional narratives. It’s your weekly reminder that how we tell stories matters just as much as what we say.
5. The Tip Off – For Investigative Journalism That Reads Like a Thriller
This one’s a must for anyone fascinated by the untold stories behind the headline. The Tip Off pulls back the curtain on major investigations — from dodgy politicians to covert ops — and shows how journalists followed the clues. It’s gripping, suspenseful, and offers a whole new appreciation for the investigative process.
6. The Digiday Podcast – For the Business of Modern Media
If your work involves brand strategy, content partnerships, or understanding how digital media makes money, The Digiday Podcast should be on your radar. It covers the latest shifts in subscriptions, audio, eCommerce, and newsroom monetization — everything you need to keep your comms strategy commercially relevant.
7. Two Writers Slinging Yang – For the Craft of Storytelling
Hosted by bestselling author Jeff Pearlman, this podcast is all about the how of storytelling. Through intimate, behind-the-scenes chats with writers across genres, you’ll pick up golden nuggets on tone, structure, interviewing, and the emotional architecture of great writing — vital skills for anyone in PR who wants their pitches to resonate.
Final Thought: Your Playlist Is Your Competitive Advantage
Staying ahead in PR today means more than tracking mentions or sending out releases. It means thinking like a journalist, acting like a strategist, and listening with the curiosity of a media anthropologist. Podcasts like these offer direct access to that mindset.
And at Skribe, we’re building tools that do the same — from smart journalist discovery to real-time sentiment tracking and media impact scores that go beyond vanity metrics.
Good or bad, we'd love to hear your thoughts. Find us on Twitter @Skribe
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